Market Research Analysis
- Industry-specific trends, behaviors and weaknesses
- Target customer demographics
- Barriers to sales conversion
- Benchmarking of competition
- Which target audiences are relevant?
- Which social media platforms does your target audience connect to?
- What do they like; what is their style and attitude in regards to consumption?
- What do they see differently from others?
Find your Angle
- Spot market weaknesses, early trends or bring category “news”
- Dramatize product benefits and enhance product USP’s
- Differentiate through purpose, personality, values, and design
- Associate country origin lifestyles